Brand Victor Harbor logo

Image: Isaac Forman

Our Brand

What does it all mean?

Feel it calling.

This is an emotive, compelling line that captures the beauty of Victor Harbor. Designed to follow the name, it causes readers to pause and consider what the preceding words evoke for them—experiences they’ve had, stories they’ve heard, images they’ve seen. It invites people to reflect and answer the implicit question, ‘How does Victor Harbor make you feel?’, establishing a deeper, lasting, more personal connection to place.

The Essence of Us.

Victor Harbor is a welcoming community immersed in unique marine life, landscapes and coastlines, where a rich abundance of nature and history is preserved through personal connection and collaboration, to provide a space to breathe and be creative; this is a place of sensory experience that draws people here.

Who Are We?

Our Brand Personality & Voice

Our brand voice is how we express our brand verbally, through spoken and written word.

Our Brand Personality & Voice

Become a Brand Partner

We invite Victor Harbor businesses to become brand partners. Together, we can showcase our beautiful region and bring greater economic activity and prosperity to our City.

“Feel it calling to me means to be home, the calling of home, because to me our lands and waters are our home. It’s where my stories belong, it’s where my culture belongs, and it’s where my language belongs.”

Cedric Varcoe, Ngarrindjeri Artist