New Brand Victor Harbor logo

Image: Megan Crabb

Welcome to Brand Victor Harbor

Victor Harbor. Feel it calling.

Our Victor Harbor brand is who we are. It’s what shapes every aspect of this place and the way other people see us. It’s how we communicate collectively and individually with residents, businesses and visitors.

It aligns to our core values of connection, innovation, culture, collaboration, creativity and sustainability

Image: Graham Scheer
& Joel Durbridge

Meet some of our Brand Partners

Through their innovative, creative and industrious stories, Victor Harbor businesses breathe life into the Victor Harbor brand. It’s their voice and presence that capture the magic of this place, creating a powerful desire for visitors to return by showing how every trip here is one of a kind.

Great local brands strengthen their identity by aligning their business with the Victor Harbor brand and showcasing Victor Harbor as the emerging dynamic and creative heart of the Fleurieu.

The Victor Harbor brand aligns with businesses or products that uphold the brand values of Victor Harbor. It encompasses the City’s strategic direction as a destination to live, work, visit and invest.

The key goal is to seek positive perceptions and beliefs of Victor Harbor, within and outside the region, and to influence decision making that drives a thriving economy.

Brand Victor Harbor has been a collaboration between Business Victor Harbor, Council and community leaders.







What standards define a brand partner?

Our product / service is sourced, substantially delivered, or produced within Victor Harbor.

Our business strives to achieve a high level of professional standards.

Our business supports and adheres to the values of Brand Victor Harbor.

We are committed to working collaboratively with the community to deliver the brand's shared vision.

Our Shared Vision

Brand Partners share our vision to create an attractive and united impression of Victor Harbor that showcases its beauty and the distinct characteristics that make it a vibrant and dynamic destination.

Become a Brand Partner

We invite Victor Harbor businesses to become brand partners. Together, we can showcase our beautiful region and bring greater economic activity and prosperity to our City.

“Drakes Supermarkets is excited to be part of the Victor Harbor community; it is one of the most picturesque places in south Australia and is recognised worldwide. It has the excitement of a big city but the culture and atmosphere of a country town. Drakes are proud to bring a great range of local and South Australian products to the region within a family friendly environment at our Victor Harbor supermarket.”

Roger Drake
Managing Director, Drakes Supermarkets